Message from The Founders

We launched Virtues Matter with a commitment to build a better world. It started in 2006 when we attended a 3-day retreat to achieve greater financial success in our lives. It resulted in life-changing decisions to pursue careers for social change. Dara envisioned a better future for education, Dave the environment. 

Within months, Dara learned about the Virtues Project and decided to make it her life's work, first volunteering as Direction of Education, becoming a Master Facilitator and eventually founding board member.  Dave co-founded a company building solutions that make communities more resilient and sustainable including an internationally recognized green business incubator and education center.

In 2019, we decided to work together full-time to positively change as many lives as possible. Our hope is to bring an entrepreneurial mindset to bringing others joy, meaning and purpose.

We bring years of experience enthusiasm, creativity and a commitment of love and integrity to our work.  Come join us!

Dara Feldman, CEO

Chief Enthusiast Officer

Dara is a passionate educator, speaker, author, coach and consultant. She is living her passion and purpose as an ASCD Faculty Member,  Certified Jack Canfield Success Principles Trainer, Virtues Project Master Facilitator,  Restorative Practices/Restorative Justice Instructor for, Expert Consultant to, Director of Education for The “V” Channel,  Lead Trainer for The Positive Schools Center Team at the University of Maryland’s School of Social Work, Course Facilitator for the Social-Emotional Learning and Character Development Program at Rutgers University and a Certified Therapeutic Behavior Management Trainer. 

She earned National Board Certification in Early Childhood in 2004 and was honored as Disney’s 2005 Outstanding Elementary Teacher of the Year, Educator of the Year for the National Association for Self Esteem in 2009 and Maryland’s Mother of the Year in 2015.

In addition to 16 years as a classroom teacher, five years as an instructional technology specialist and three years as an instructional coach, she was the Director of Curriculum Development for PowerUP, where she worked to bridge the Digital Divide, an expert consultant with the USDE’s Web-based Education Commission where she helped write The Power of The Internet for Learning, and co-creator of the Early Childhood Technology Literacy Project, which was nominated by Steve Jobs of Apple Computer and won the Computerworld Smithsonian Award in Education and Academia in 2000.

Dave Feldman, CEEO

Chief Everything Else Officer

Dave is a social entrepreneur, community builder, thought leader and international speaker on a range of topics including sustainable communities, entrepreneurship and leadership development.  

Dave previously was Director of Green America’s Center for Sustainability Solutions which helped develop sustainable supply chains and drive systems change in multiple sectors including sustainable food & agriculture, fair labor and responsible finance.  

Dave is perhaps best known for his groundbreaking work as co-founder of Livability Project and founding director of Bethesda Green, a nationally recognized 'best practice' community hub and green business incubator designed to promote sustainable living practices, build a green economy and reduce our collective impact in Bethesda, Maryland.  From 2002-2005, Dave was Consul, UK Trade & Investment at the British Embassy, helping U.S. companies expand operations in the U.K. and British companies export to the U.S.

Dave is an editor, contributor and 2017 Schulze Publication Award recipient for the Entrepreneur and Innovation Exchange (EIX), a non-profit that links research and practice to improve the performance and wellbeing of entrepreneurs. In 2009, Dave was named one of “The 25 CEOs You Need to Know” by The Gazette of Politics and Business and “Innovator of the Year” by The Daily Record.  In 2010, the Montgomery County Council named him one of “40 Environmentalists in 40 Years”. Dave holds an M.B.A. from the Robert H. Smith School of Business, University of Maryland.


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