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Our Story

Virtues Matter was started by a passionate wife-husband team of social entrepreneurs seeking to positively uplift as many lives as possible. 


In 2021 we became a nonprofit!

We aim to inspire and empower, to build capacity, strengthen relationships, and help everyone lead lives of passion and purpose.

Virtues Matter believes in a world where people are committed to kindness and respect, strive to be their best, and live with hope, courage, and in unity. We built the Virtues Cards mobile app, an interactive personal and team development tool, to help people identify and develop key virtues skills. We also offer dynamic workshops, online training, and customized programs to help people cultivate these positive qualities of character.

"It started in 2005 when we attended a 3-day personal development retreat."

The retreat resulted in life-changing decisions to pursue careers for social change. Dara envisioned a better future for education, Dave the environment.

Within months, Dara learned about The Virtues Project and decided to make it her life's work, volunteering as Director of Education, becoming a Master Facilitator and eventually founding board chair. Dave co-founded a company building solutions that make communities more resilient and sustainable including an internationally recognized green business incubator and education center.

In 2019, Dara and Dave decided to launch Virtues Matter, working together full-time to positively changing as many lives as possible. There aim was to bring an entrepreneurial mindset to bringing others joy, meaning, and purpose.

And in January 2021, we decided to convert to a501 (c) (3) non profit. It was clear our our passion, programs and purpose were increasingly geared toward pursuing social mission goals.

Our team and partners bring years of experience, enthusiasm, creativity, and a commitment of love and integrity to our work. Come join us!

The Virtues Project: Bringing out the Best in Ourselves and Others

We work in close partnership with the Virtues Project International Association (VPIA). VPIA, a Canadian not-for-profit, spans more than 100 countries and supports a network of thousands of facilitators who share its virtues-based principles and practices including The Five Strategies. VPIA provides inspiring, multi-cultural programs and materials, and works with Master Facilitators and Facilitators worldwide to assure the broadest possible distribution of the materials, principles, and strategies. The Project is not affiliated with any particular faith, but draws its research from all sacred traditions including the oral traditions of First Nations.

Get the Virtues Cards App

The most effective way to start incorporating the virtues into your life is by downloading our FREE app.

Stay in touch for updates on upcoming workshops, courses, and other great resources to help you live a life of joy, meaning, and purpose. 


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